Free checklist

Competitor Price Monitoring Checklist for E-commerce Teams

Everything you need to set up competitor price monitoring properly — no signup, no email required. Print it, share it, use it.

A practical guide from the team at Speccyfox.

Before you start

List your 5–10 real competitors

Focus on the stores that actually take your sales — not the whole market.

Pick the exact pages that matter

Pricing pages, key product pages, and promo/landing pages — not the homepage.

Define what a "meaningful change" is

A price, a discount, a plan name, stock status — not every cosmetic edit.

Set up monitoring

Choose a check frequency per page

High-stakes pricing pages: every 15–60 min. Slower pages: daily is fine.

Use keyword filters to cut noise

Only alert on words/numbers that matter (price, "sale", "out of stock").

Send alerts where your team already looks

Email first; Slack/webhooks once your workflow needs it.

Confirm data location & compliance

If you're in the EU, use an EU-hosted, GDPR-ready tool so monitored data stays in Europe.

Act on the signal

Decide your response rules in advance

e.g. "If a top competitor drops a key price by 10%+, review our price the same day."

Log every change

Keep a history so you can spot patterns (when rivals run promos, how often prices move).

Review and prune monthly

Drop pages that never change; add new competitors as they appear.

Skip the spreadsheet — automate the whole checklist

Speccyfox does all of this for you: paste 3 competitor pages and get instant before/after alerts. EU-hosted, GDPR-ready.

Track 3 pages free

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